Oh the places you'll go. Image by Alegrya via Flickr
Airline passengers love collecting frequent flyer miles. Trying to redeem them? Not so much. ‘It’s been harder and harder to find somewhere I want to go with open seats for miles,’ wrote Sheri W on Lonely Planet’s Facebook page.
And yet, a study conducted by Colloquy, which analyses loyalty marketing, found that the value of the points and miles issued each year through rewards programs in travel, hospitality, finance and more comes to US$48 billion, about one third of which goes unredeemed. ‘There’s so much value here that consumers don’t take advantage of,’ says Ryan Eberhard, co-founder of Santa Monica-based Pointhub.com.
Click to read the full story of how you get more from your mileage, …
Co-authored by Andrew Bender, and one of the first books in this newly redesigned series with easier-to-use maps, more user-friendly layout and a revamped planning section. Here’s an excerpt written by Andrew Bender:
“There’s no city more American than Los Angeles, with all the good and all the bad that entails. Its people are among the nation’s richest and poorest, most established and newest arrivals, most refined and roughest, most beautiful and most plain, most erudite and most airheaded. Success here can be spectacular, failure equally so.
“What binds Angelenos is that they are seekers. Nearly everyone – or their forebears – arrived by choice. Whether from across the country or across the …
Lonely Planet's Los Angeles, San Diego, and Southern California Travel Guide, co-authored by Andrew Bender
From Lonely Planet.com – We called up our Los Angeles resident author, Andrew Bender, and asked his insight into the best of LA. We’ve forwarded his picks to our US Travel Editor Robert Reid, based in New York City, and pitted the two cities against each other.