Going First – Business Traveler

Airlines are wooing first-class customers with everything from private suites and shower spas to caviar and pearls. Andrew Bender has the goods.

There have been few game-changers in the world of air travel over the last few decades, but the super-jumbo A380 aircraft seems poised to be one, if early news from first-class cabins is any indication. Singapore Airlines became the first to fly the A380 last autumn, and Qantas and Emirates have also put these two-decker aircraft into service, with significant upgrades to the passenger experience. “Our passengers in first class lead first-class lives on the ground,” says Singapore Airlines spokesman James Boyd. “Our goal is to enable them to live those lives inflight.”

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