When America’s share of the world travel market falls, that’s money lost. Since 1992, that share has fallen by nearly one-third, from 9.4 percent to 6.4 percent last year.
To that end, Brand USA is launching the first-ever ad campaign for travel to the United States. Its commercials are filled with heart-tugging images: beaches and bayous, the arches of Utah, a fin-tailed convertible cruising a neon-lit street, a girl running through a field of goldenrod, a New Orleans brass band and a biker heading toward the Golden Gate.
Read the full story on my Forbes Seat 1A blog.